![]() His home will be filled with classic and designer versions of the casual hipster, home-boy stuff that's the base-material of Yettiedom. ![]() Or he runs off with them to create a start-up, with prospects of making more - much more - than even the big-bank bonus his brother's just received. He packages and explains his nerdy, mousy friends to the straight suits in the boardroom. He (he can, of course, be a woman) is the e-commerce director, or something similar. They're the people who bring the new sensibility to the mainstream in big BAM (Bricks and Mortar/Old World) companies. These are the socially skilled, networked types, who 10 years ago would've been investment bankers, or advertising suits. Then there's the neo-Yuppie prepster Yettie. But now they've come good, they've got everything they wanted - technology, sports equipment - and if there's been an IPO (Initial Public Offering, what they used to call a float) they'll be millionaires. They had a Goth phase and they absolutely weren't cool at school. They hacked for fun, not profit, at university. ![]() Talk identified three types - the nerds, the neo-Yuppies and the mouse-jockeys. ![]()
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